Surveys are one of the "best-kept secrets" of digital marketing.

In 1999, Seth Godin published Permission Marketing, which took a look at how traditional "interruption marketing" is dead and that we now live in an age where we should ask our propsects permission to talk with them, then build trust, and then ask for the sale.

Fast forward almost two decades later and that same idea is just as powerful as ever, especially when combined with ways to collect data and segment those leads.

With surveys you can still ask for permission (and generate a new lead) - and now with Survey Funnel you're able to segment those leads on-the-fly.

Start using our mobile-optimized surveys today and get precise data on new leads that you can use to segment your email list so you're able to make relevant offers to each person!

It's as easy as drag-and-drop to add images for your questions and answer options.

And you can upload your own photos, or download them for free from some of your favorite stock photo websites.

One of the question types that you can add to your survey is an optin form, which automatically includes a name and email field.

Survey Funnel integrates via an optin form integration with most email providers - including ActiveCampaign, ConvertKit, Drip, Infusionsoft, MailChimp, and Ontraport.

With the optin form integration you can pass each lead's name and email to your email provider.

You can also use Zapier to integrate Survey Funnel with your email provider, and that allows you to pass name, email, total score, and all answer data to custom fields in your email provider or CRM.

Here are just a few examples of Survey Funnel integrations that are possible with Zapier:

Click here to learn more about our Zapier integration!

You can use Survey Funnel to build a score-based quiz so that the user's total score is increased by a specific amount depending on which answers they select during the survey:

And then you can pass that total score to your email provider or CRM and also use it to segment leads and take specific actions based on their score.

Branch Logic gives you the ability to say “If someone answers ‘Yes’ to Question A, show them Question B next”, but if they answer “No” to Question A, show them Question C next.”

Rules is one of the most powerful features in the new Survey Funnel. You can use Rules to build a series of “if-then” statements that control what happens after the survey is submitted.

In this example we've set up a rule that triggers when someone answers "Pizza" to the "Favorite Food" question in our survey:

And then you can choose to send that segment of people to a specific optin form, Zapier integration, Deadline Funnel campaign, or even trigger custom tracking code (like a Facebook pixel) just for people who answer "Yes" to that specific question:

One of the most popular features is the ability to redirect leads to custom thank you pages after the survey is complete.

For a marketer this is super powerful because you can send users to specific video or offer pages after the survey based on their specific answers.

There are a few different options for sharing your survey.

You can use the hosted survey option and just send users a link to the survey, you can embed the survey on your own page, or you can trigger the survey in a lightbox when someone clicks on a button or link.

We integrate with the following page builders (and more):